Suchergebnisse

While communications in development has become the exclusive focus of much communications research, the contribution of mass communications to development has been generally neglected in this process. Attempts to direct mass communications toward development are examined in the Philippine context, where the Communication Foundation for Asia has produced a number of development publications, TV documentaries, & radio dramas. A series of 30-minute radio dramas on development themes constructed within a soap-opera format is described; & results of surveys of the drama audience held in & near Manila are presented. The surveys involved some 433 Filipinos, who provided age, educational, & occupational data, & who discussed how they were affected by the radio dramas. While about 33% of the Rs perceived some informational value in the dramas, the majority implied that the information on development was insignificant compared to that gained from government radio programs. However, analysis of popular commercial dramas revealed themes of passive resignation, helplessness in the face of adversity, & an emphasis on consumerism, which were judged counterdevelopmental & opposite to declared government aims. 5 Tables. D. Dunseath.

This article examines how the family is portrayed by television in four countries —Australia, Denmark, Hungary and Britain — with different cultures, political and broadcasting systems. It is based on results from the preliminary phase of an ongoing research project carried out in 1982 and sponsored by the Stiftung Prix Jeunesse.1 Despite the differences between the countries under study, the television presentations of the family are remarkably similar. Part of the explanation lies in the common Anglo-American origin of much of the fictional material studied.

The construction & standardization of a scale (the H Scale) measuring favorability of att of whites towards colored people in the U.K. is described. The scale consists of 10 Likert items, 50% of which are positively worded & 50% negatively worded. It was standardized on mainly Wc white adolescents & adults in Ur areas with relatively high colored pop's, in areas with low colored pop's, & also on an adolescent sample in areas with virtually no colored pop. Factor analysis showed essentially similar factor patterns for adolescents & adults, & for diff types of areas. Reliability & validation evidence & relationships with other variables are reported. AA.